Marketing To Millennials With Technology And Brand Driven Promotional Products
The Next Generation
There is a lot of hype about the current generation of consumers known collectively as Millennials. This is the first generation to grow up with the internet. This generation appreciates technology and gadgets more than previous ones. Millennials are also notoriously hard to market to. They are savvy consumers that don't appreciate in-your-face or trick advertising. Millennials appreciate products that sync up with their lifestyles. They also are likely to reject a promotional product unless they would actually use it consistently. Clutter is out and minimalism is in. These are the base points to consider when choosing promotional products to attract millennial leads to your trade show booth.
Technology Is King
It is smart to give away cost effective promotional products to anyone who stops by your booth. Items like a zip drive on a key ring, wireless headphones, and chargers, are all relatively cheap, technology driven give-aways that potential leads will use over and over again. You can also utilize more expensive items to attract solid leads who give you their contact information for a follow up. Items like noise canceling headphones, cell phone watches, tablets, or portable speakers will attract millennials to your booth if these items are displayed prominently.
Research Technology Trends
If your company does not employ any millennials yet, be sure to keep abreast of the latest tech trends through magazines or visiting computer stores. Remember that technology is changing faster than ever. For example, just a few years ago, people had a separate device for listening to music, while most millennials use their cell phone as their music device. Society is moving towards more cloud based storage and music subscription services rather then outright music buying.
Use Brand Name Products
Millennials are more likely to use your promotional product if it is co-branded with a name that they trust and associate with quality. It may cost more to purchase co-branded promotional products, but making a mental connection for the client between a recognizable brand and your brand can be key in establishing a lead. Some ideas for co-branded products that appeal to Millennials are athletic wear and accessories like sweat wicking apparel and water bottles, and camping gear, like sleeping bags or a helmet lamp. Pick a company whose values align with your companies values. Don't be afraid to piggyback on their brand recognition; after all you paid for their co-branded promotional product.
For more information, visit websites like PromosCanada.com.
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